Google’s logo is a great example of this. Wordmark logos work really well when a company has a succinct and distinct name. Think Visa, Subway, Zomato, Uber and Coca-Cola. The following logo types don’t use images or icons in their designs, and they primarily use a strong typeface and color palette in order to make their mark.Ī wordmark or logotype is a font-based logo that focuses on a business’ name alone. The Wordmark Logos are also called as Name-Based Logos. The auto industry is also very fond of emblem logos. In addition, you can convey specific messaging in a single logo easier than you can with text-based branding.Īn intricate emblem design won’t be easy to replicate across all branding. Logo emblems are remembered easier than brand names. Some examples of traditional emblem logo designs that fit for the 21st century (think of Starbucks’ iconic mermaid emblem, or Harley-Davidson’s famous crest). An emblem logo is a highly traditional design. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies. Also, nothing appeals to kids more than a physical, tangible character that they can relate to.Īn emblem logo consists of font inside a symbol or an icon think badges, seals and crests. Mascots give their audience that warm-and-fuzzy feeling, which leads to creating a distinctly memorable brand. A colorful, distinctive mascot design is an excellent way to grab a viewer's attention, especially if they have a Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience!Īttention. Many food businesses or restaurants use mascots – like KFC and Kellogg’s. These are a great choice for brands trying to cater to children. Mascots are images of a character or person that act as a visual representation of your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel, Pringles, Philsbury and Cornflakes. Think of them as the ambassador for your business. There’s room to play with these designs, Because an abstract logo isn’t restricted to a real-world object or image, there’s a lot of wiggle room to say what you want about your company.Ī mascot is simply an illustrated character that represents your company. Unlike text logos, abstract designs allow for a lot of room for creativity, which could really make your brand stand out abstract logo designs use symbols or icons that usually represent a company's product or their service. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand. It’s a unique logo that’s designed to express something specific about your brand. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Instead of being a recognizable image-like an apple or a bird-it’s an abstract geometric form that represents your business. Abstract logos are your conceptual, think-about-the-big-picture logos.Īn abstract mark is a specific type of pictorial logo. Abstract logo designs are often used for branding and product designs that need to stand out from the crowd. The Twitter brand mark is well-suited because it’s a bird, which instantly reminds people that the company tweets.Īn abstract logo design is one that is deliberately designed without any sort of realism or realism-influenced abstraction. You need to think about the broader implications of the image you choose. This is something that will stick with your company with its entire existence. The biggest thing to consider when deciding to go with a image based brand mark is what image to choose. If you offer a specific service, an image representing that will send a quick, clear message to your targeted audience.Ī true brand mark is only an image When to use a brand mark Advantages of a Image Logo-Brand Markīrand marks are clean-cut and easy to remember. The object used in logo could tell the story of what your company does – think You tube's play button – or maybe play with your company name. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. Image Logos(sometimes called brand mark or logo symbol) is an icon-or graphic-based logo.
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